A lot of people think that guys like Donald Trump and Elon Musk are acting crazy online.
I suppose that can be a fair assessment at first glance.
Their Tweets alone are pretty wild, not to mention some of the things they say in video interviews. I swear sometimes it’s just pure comedy!
Here are just a few examples of their sorcery….
It’s a collage of madness!
But hey, quality entertainment at least.
What if I told you that there is a method to their madness?
All of their seemingly mad tweets and the crazy things they say in interviews are being done for a reason. And it’s absolutely brilliant marketing.
Trump, Musk, and all the other big-name celebs who are acting in similar ways are all following the 6th law of power: court attention at all costs.
“Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.”
― Robert Greene, The 48 Laws of Power
In other words, they’re trying to get all the attention they possibly can. And the best way to get that attention is by talking as crazy and being as “out there” as possible.
Trump’s tweet about his IQ got over 170,000 retweets and comments, and over 150,000 likes! If he was trying to build a Twitter following, then that tweet is doing a pretty darn good job.
Musk’s tweet about Mars was meant to be a joke when he was talking about nuking Mars to raise its temperature. The original “Nuke Mars!” tweet got almost 250,000 likes! He even followed it up later to continue the trend, this time getting a little naughty…
Even though their tweets can be downright crazy, there’s no doubt that they pull in tons of engagement. Some people might judge them, but they’re the ones with the huge following.
Court attention at all costs follows the fundamental truth of marketing: there’s no such thing as bad publicity. Although you’ll see some haters in the comments, they only add fuel to the fire. It’s another like or comment or tweet added to the stack. When new people are scrolling through their Twitter feeds, they’ll be far more likely to click on that tweet if they see that it already has thousands of likes and comments. It’s social proof.
The moral of this story is that the people you see saying and doing crazy things online aren’t stupid. They’ve got a game plan to pull in all that publicity. Even if they’re not formally familiar with court attention at all costs being a law of power, they still understand that people are drawn to things that are unique, out of the ordinary, and downright wild.
I think we can all learn from the strategy.
You don’t necessarily have to tweet the crazy things that Donald Trump and Elon Musk do (although feel free to, it might just work!). But it does help to be bold.
If you want people to notice you, do something unique that no one has seen before. Don’t worry about it seeming too crazy because crazy is exactly what people love to see. Remember: there’s no such thing as bad publicity!