Part of writing in a blog on the internet is the creation of a personal brand. It’s your writing and your voice. You’re expressing your thoughts out into the world. In doing so, it’s very important that you are connecting with your readers.
Forming a strong connection with your readers means breaking down the virtual barrier that we feel when we engage with digital content. The internet is a massive black hole of information that we get so used to using it passively. We jump online, skim a few articles, and that’s it. We don’t typically think about who wrote the article.
That’s how your readers are feeling. They don’t know who you are. There’s no personal connection.
Without a personal connection, your readers will never be fully invested in your work. They’ll view your content sure. Maybe they’ll even leave a like. But they won’t share, they won’t tell their friends about it, they won’t actively support your work.
When you’re growing your blog, it’s not enough to just be aiming for more views. That will only get you so far.
Instead, you want to focus on building a strong fanbase of people that will share all of your work, engage with every piece of content, and support everything that you do. We’re talking about a tribe of people that will form your 1000 true fans: Superfans.
Building your tribe
Your Superfans are the readers that will take your blog to the next level.
Think about it. How many times have you given money away to someone you didn’t know? Especially when that someone is a random person posting articles on the internet.
For people to support you, to turn your readers into Superfans, you need that personal connection. You need to show them that there’s a human behind all of that writing. That you’re in this together.
So we must ask ourselves: what’s the best way to form a personal connection with our readers? How can we build trust with our audience?
This is the internet. There is an endless number of channels to communicate with your audience. If you want to connect with your readers, you’re going to need to interact with them directly, just as you would with people in real life.
Think about it:
- When someone takes the time to comment on your blog post, chances are they read at least most of it. It’s only polite to respond, with hopefully more than just a generic “thanks!” Say something thoughtful that shows you actually read their response.
- If someone likes your post on Twitter or Facebook, return the favor by checking out some of there content and dropping a like if you enjoy it. They’ll appreciate the support just as you did.
- Literally, talk to your audience. Ever see those surveys on Twitter like “What’s your favorite book?” or “Which one of these is your favorite quotes?” That’s engaging with your audience. You’re literally asking them a question and giving them a channel to respond.
The point I’m trying to make here is that when you’re running your blog, you need to remember that you’re not living in fantasy land. Those are real people engaging with your content. They’ve invested time and energy into reading your articles. The people that liked, commented or shared your posts invested even more.
Quite frankly, the least you could do is engage with them.
Your fans should mean the whole world to you. They are your blog and business. They’re the ones that ultimately determine whether your blog succeeds or fails. If you make an effort to connect with them, they’ll recognize that and support you in return.
Always remember what lies at the center of all writing: the readers. A good piece of writing doesn’t mean much if no one is reading it.
Put in the effort to connect with your readers. Many will become your Superfans and support you until the end.
Superfans by Pat Flynn